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At Perdue Foods we use in-depth consumer data to gain a better understanding of your shoppers. These insights allow us to stay ahead of the trends and bring to market the products your consumers are asking for.

The ability to anticipate trends
Responding to market insights, Perdue Foods revised its product line and now leads the category as the largest brand of chicken raised with no antibiotics ever.

Merging consumer demands
By combining modern efficiency with a reverence for the land, feed and animals Perdue Foods works to meet the demand for great tasting, better-for-you food at a price your consumers
can afford.

The benefit to retailers
Developed in anticipation of consumer shifts toward antibiotic free clean label products, PERDUE® SIMPLY SMART® Chicken has proved extremely popular with the Millennial shopper and boosted category sales at retail.