At Perdue Foods we use in-depth consumer data to gain a better understanding of your shoppers. These insights allow us to stay ahead of the trends and bring to market the products your consumers are asking for.

The ability to anticipate trends

Responding to market insights, Perdue Foods revised its product line and now all chickens are raised with no antibiotics ever. We continue to lead as the largest chicken brand to do so.

Merging consumer demands

By combining modern efficiency with a reverence for the land, feed and animals Perdue Foods works to meet the demand for great tasting, better-for-you food at a price your consumers can afford.

The benefit to retailers

Developed for consumer shifts toward antibiotic free clean label products, PERDUE® SIMPLY SMART® Chicken has proved extremely popular with the Millennial shopper and boosted category sales at retail.

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